Running a retail store or a restaurant means solving new problems every day. A retailer might be tracking inventory across three locations while trying to keep checkout lines short during a holiday rush. A restaurant owner might be short-staffed on a Friday night while managing dine-in, takeout and online orders from three different systems. Either way, the technology behind the counter should make the job easier, not harder.
That’s the idea behind Atlantic Union Bank’s merchant services, offered through our partnership with Global Payments.
Why the right payment partner matters
Most business owners didn’t get into retail or restaurants because they love managing point-of-sale (POS) software. They got into it because they love their product, their menu or their customers. But the technology running quietly in the background, the system that takes a payment, tracks a sale and reports on the day, has an outsized effect on how smoothly everything else runs.
A slow or unreliable system shows up in ways that are easy to miss until they add up: a line that moves too slowly during a lunch rush, a report that takes an extra hour to reconcile, a customer who walks away because a card reader wouldn’t connect. Choosing the right partner for that technology isn’t a back-office decision. It’s a customer-experience decision.
For retailers, the day-to-day adds up fast
Seasonal sales swings, manual reporting and the challenge of selling seamlessly online and in-store all take time away from customers. A retailer with multiple locations needs inventory numbers that match across every register and every channel. A seasonal spike, whether it’s a holiday weekend or a local event, needs a checkout process that can keep pace without slowing down or crashing.
Genius®, the POS platform behind our merchant services, lets retailers sell anywhere their customers shop. It brings inventory, reporting and payments into one place, helping streamline checkout processes through integrated payment technology designed with security and operational reliability in mind, rather than requiring businesses to piece together separate systems for in-store sales, online orders and back-office reporting. Core payment, reporting and operational functions can be managed through a connected platform. You can focus on growing your business instead of managing technology.
For restaurants, every minute of service counts
Staffing shortages, slow table turns and the juggling act of dine-in, takeout and online ordering can strain even the best-run kitchen. When a server has to walk to a single terminal to close out a check, or a manager has to reconcile three separate order platforms by hand at closing, minutes add up into hours, and hours add up into real cost.
Genius helps restaurants manage orders, employees and payments from a single system, so service keeps moving from the front of house to the back. Mobile handheld devices let servers take payment tableside instead of running back and forth to a fixed terminal. Employee scheduling and reporting tools run through the same platform as the payment technology, so managers aren’t logging into three different dashboards to get a clear picture of the day. The result is confidence that your technology is helping your business, not slowing it down.
A trusted partner, not just a processor
Whichever side of the counter you’re on, Genius gives your business same-day or next-day funding,* payment solutions designed to support PCI DSS compliance requirements and 24/7 customer support, backed by one trusted banking relationship with Atlantic Union Bank. Rather than adding another vendor to manage, it’s a way to simplify the technology you already rely on.
That relationship matters most when something goes wrong. A processing question shouldn't mean a long wait for an answer. Because merchant services run through your existing banking relationship, your Relationship Manager can help connect the dots between your payment technology and the rest of your business banking, from cash flow to lending.
Built to grow with your business
Genius is designed to scale, whether that means adding a second location, expanding from dine-in to a full delivery operation or simply processing more transactions during a busier season. The same platform that supports a single storefront today can support a multi-location business tomorrow, without asking you to switch systems or relearn how to run your day-to-day operations.
Ready to see what fits your business? Talk with your AUB Relationship Manager to discover payment solutions designed for your business.
*Merchants on certain processing programs are not eligible for same-day or next-day funding; funding may be delayed by Global Payments' credit or risk departments at any time.
Merchant services are provided through Global Payments and made available through Atlantic Union Bank. All merchant accounts are subject to approval; some restrictions and exclusions apply to all offerings.