Scammers are currently impersonating banks, including Atlantic Union Bank (AUB), in an effort to get your personal and business information. We will never call or text requesting your one-time passcode or Online Banking login information. Also, do not click on links claiming to be AUB. Please visit our Security & Fraud Center for ways to protect yourself.

Profit Margin Calculator

Determine the selling price of your products based on your desired revenue

Price your products with profit in mind

Calculate the selling price for your products to achieve a desired profit margin by entering the wholesale cost, and either the markup or gross margin percentage.



Information and interactive calculators are made available to you as self-help tools for your independent use and are not intended to provide investment advice. We cannot and do not guarantee their applicability or accuracy in regards to your individual circumstances. All examples are hypothetical and are for illustrative purposes. We encourage you to seek personalized advice from qualified professionals regarding all personal finance issues.

Expect more from your business banking partner.

Our hands-on style provides more than a banking relationship. It offers a personal relationship dedicated to your business’ success. Please provide the information below and a Relationship Manager will show you exactly that.

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