Harrisonburg native and UVA / Houston Rockets superstar Ralph Sampson and some new friends illustrate how loyalty on and off the court works in one of our latest TV spots. The commercial will run on broadcast and cable channels across Virginia.
The spot, entitled “Loyalty”, shows Ralph lending his support to a pair of basketball player brothers –rewarding them for the loyalty they show to each other.
“As a bank, we believe in rewarding loyal customers. Our Loyalty Checking and Loyalty savings accounts enable customers to earn higher returns on their balances and to save money on loans, too,” says Duane Smith, Atlantic Union Bank’s Chief Marketing Officer.
The commercial was shot earlier this year in Los Angeles by award-winning director Greg Popp, who worked closely with teams from Atlantic Union Bank and our advertising agency of record, Richmond’s West Cary Group.
“Clearly Ralph is known as one of the all-time great Virginia basketball players,” adds Smith. “But he showed some real skill as an actor, too. We’re happy we had the opportunity to have him tell the story of our Loyalty products.”