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06.21.23

Client Story: Diving into a life-changing partnership

In 2012, SwimRVA and its director Adam Kennedy had a vision of a future where drownings were eliminated in the Richmond area because every child was taught how to swim in elementary school. So they introduced the Drownproof Richmond Initiative, which partnered with area schools to give swim lessons to their second-grade classes so that “every child, no matter their background, would have the opportunity to learn to swim”.

Now, a decade later, SwimRVA is pleased with the results of the program and is even looking to expand their reach throughout the commonwealth. And Adam Kennedy says it wouldn’t have been possible without Atlantic Union Bank’s support from the beginning. Now, with 104 elementary schools participating in the learn-to-swim program, Adam knows that “none of this would be possible without the support of Atlantic Union Bank and people who believe in our vision and empower us to do big things.”

Their focus isn’t only on teaching children how to swim, although that’s a major component of their Drownproof RVA initiative. SwimRVA also hosts events that bring over $5 million dollars in revenue to the Richmond region through sports tourism. Their Chesterfield location has a massive 50-meter, 8-lane competition pool that was used in the 2008 Olympic Trials, as well as a 6-lane group exercise pool and a therapy pool. As one of the finest swimming facilities in central Virginia, they host meets, organize adult swimming classes, and have training sessions for all ages and levels of swimmers. With all of that going on, the Chesterfield facility brings in swimmers from all over the region and beyond to experience a high-level of quality and competition.

As SwimRVA heads into their second decade, they have the confidence to know that Atlantic Union Bank will support them as they seek to make permanent, long-lasting change for individuals throughout the community and beyond. After all, Atlantic Union Bank has been there from the beginning and, in the words of Adam Kennedy, has “empowered us to think big.” And we’ll be there in the future as they think even bigger.

 

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